The Role of Setting and Landscape in “Mrs. Dalloway” and “On the Road”

â€Å"Mrs. Dalloway† by acclaimed author Virginia Woolf is an intriguing scholarly piece with a few particularly striking highlights. The creator uses a continuous flow strategy records ‘the molecules as they fall upon the psyche in the request in which they fall†¦ following the example, anyway disconnected†¦ in appearance, in which every episode scores upon the consciousness’ (Woolf, 1) to draw out the deepest musings of the characters in a way which successfully weaves together the components of memory and time.Prior to the mid twentieth century invented writing had stressed the supremacy of plot and nitty gritty depictions of the characters and the settings, with externalities filling in as the most critical defining moment in the story, viably constraining the deepest operations of the characters’ brains to a progressively auxiliary job, fundamentally that of giving the inspiration to the outside events in the plot. Running contrary to the nat ural order of things, Woolf’s refinement of the continuous flow procedure †the portrayal of different awareness waiting around a locus †is certainly one of her enduring commitments to the abstract world, as confirm by her novels.In â€Å"Mrs. Dalloway† the plot can be portrayed as created by the inward existences of the characters, for example Mrs. Dalloway and Septimus, whose natures are uncovered through the recurring pattern of their feelings, impressions, contemplations and sentiments. This thus viably changes the fairly customary occasions in their lives into the phenomenal, especially as their cognizance seems to slip in and out through time conceptualized not just as a direct arrangement of occasions yet in addition as cyclical.Focusing on the two unmistakable universes of the essential characters †benevolent London society lady Clarissa Dalloway with a steady life in London’s high society and youthful Septimus Warren Smith thought to be ex periencing a metal tribulation achieved by the passing of a companion in World War I †the novel investigates their appearing to be equal perspectives regardless of contrasts in social station and the way that they didn't have any acquaintance with one another and had never met, inside a solitary exciting day in June.Both seem to encounter thrilling movements in their temperaments, shockingly like sessions with hyper gloom which Woolf obviously experienced: significant bliss over the straightforward excellence of spring and the presence of its new, small leaves, anxious fear over what they see as the on-hurrying of time, alert over their approaching death, and what must be depicted as plain blame over the wrongdoing of being human with its going with sensibilities, mindfulness, disappointments and shortcomings.In the finishing up section of the book the peruser discovers Clarissa at last being familiar with the character of Septimus after death when his recognized doctor’ s spouse discloses to their lady Mrs. Dalloway the explanation behind their lateness †the self destruction of a patient prior in the day, driving her to inside comment that ‘Here is demise, in my party’ (Woolf, 108). A top at Mrs. Dalloway’s mind uncovers a fairly determined comprehension of the affectability, despair and eventually insubordination assaulting her representative double.In outstanding abstract style, notwithstanding all occasions occurring inside the 24-hour range of a solitary day, the setting and scene give off an impression of being successfully satisfactory for the story to unfurl. The apparently liquid nature of time the creator uses permits the easy weaving of the characters’ considerations from the present to the past and the other way around, permitting the crawling up of musings about what's to come. In spite of the cornucopia of thoughts coming to fruition in the characters’ minds and the emotions such musings summon, t he smart utilization of time grants request to the ease of contemplations, recollections and experiences populating the universe of Mrs. Dalloway.Big Ben that apparently strong image of a solid England sounds out the progression of time for what seems like forever, a consistent suggestion to the characters agonizingly mindful of the hold of time over their lives. However when the hour is tolled, the sound vanishes as though its â€Å"leaden hovers broke up in the air† †implying the transient idea of time which a great many people in their careful fixation on time despite everything neglect to comprehend. Woolf capably presents the idea of time not simply as having a direct character yet a round angle to it also when the peruser is acquainted with the old lady singing a similar tune for an appearing time everlasting at the Regent’s Park Tube Station.In terms of the visual scene, the creator catches the excellence of a London summer day in June with the plenteous pi ctures of trees and blossoms in the story. The assortment of blossoms showing up all through the content is reminiscent of the characters’ short lived feelings. In the initial pages of the book, the peruser is familiar with Clarissa Dalloway on her way to the bloom shop.Clarissa, profound and significant in her considerations, delights in the magnificence of blossoms and trees, while the stiffer, all the more reserved individuals from the English foundation prepared in the craft of holding their feelings in line constantly are spoken to as ungainly in the method of dealing with roses (Richard regards the bundle of roses as though it was a weapon while Mrs. Bruton gave off an impression of being at a misfortune with the blossoms offered to her, in the long run stuffing them into her dress, the gentility and beauty of the motion astounding even herself) and customary in their selection of sprouts †roses and carnations as picked by Richard and Hugh.In tune with the intellig ent tone of the novel, the noteworthy plenitude of trees with their expansive root frameworks seem to mean the broad reach of the human spirit, even as the two heroes wage their very own fights in a battle to secure their spirits. The component of water showing up in the characters’ liquid contemplations as on-hurrying waves brings out pictures of the washing ceaselessly of the old to be supplanted by the new in an interminable pattern of the waves lapping at the shore (the presence of which increments in force until it arrives at the shore, just to blur into another), for example passing as the destiny anticipating us all.Set against the foundation of post-war London, conventional English society is introduced as though a tide pulling down the individuals who neglect to adjust to the squeezing changes tormenting England, and one such loss was Septimus Warren Smith who had at last neglected to acknowledge and comprehend his immensely modified solid social real factors followi ng the finish of the war and the hopeless scarring of humankind.In differentiate, Clarissa seems to have explored the cloudy waters of London high society honorably (a â€Å"silver-green mermaid† in Peter Walsh’s eyes) yet underneath the facade of loyal spouse and mother is a related soul who relates to Septimus and his desire to battle against the severe weights of society, endeavoring to find some kind of harmony among security and open correspondence with the critical individuals in their lives. In the last investigation, she will not capitulate to the allurement herself, and veers away from the outlet picked by Septimus.In a comparable way to that of Virginia Woolf, the American essayist Jack Kerouac, who established the alleged â€Å"Beat Generation†, could likewise be considered as a pioneer as far as commitments to the scholarly field. Despite the fact that Kerouac was of an alternate age and classification from the English creator, the two offer the comp arability of conflicting with show in their own lifetimes in an offer to attest their own thoughts on making scholarly pieces. His epic â€Å"On the Road† could be portrayed as an endeavor to motivate perusers to go out there and hold onto the day †â€Å"Carpe diem!† as the French say, so to talk †and live life.â€Å"On the Road† we meet the youthful, to some degree naã ¯ve author Sal Paradise and Dean Moriarty, whom the storyteller depicts as â€Å"tremendously energized with life† in their experience gallivanting around America to test the constraints of their â€Å"American Dream.† Various settings, for example a modest community in provincial Virginia, a jazz joint in urban New York, a Mexican prostitute house,  and scene are used by the writer in their full degree to give the peruser pictures of the USA and its new-world marvels †urban wildernesses, tired towns, the American country wild, immense breadth of treats †the m ain unmistakable association between them being the street, the requirement for an age to escape their appearing restrictions constrained by space, to break out and look for opportunity unchained by any forced from-above conviction, conclusions or ideology.These young people, overpowered by the absence of satisfaction and the superseding feeling of distress in their lives caused them to feel that â€Å"the just activity was go,† giving the stimulus to look to their very own opportunities, the delight of which they found in sex, medications and jazz music. For Sal, â€Å"†¦life is sacred and each second precious,† which may maybe represent Dean appearing â€Å"to be doing everything at the equivalent time† as a dread and carefulness of death seemed to frequent the group in their stay all through America (â€Å"†¦death will overwhelm us before heaven†), showed by dreams of an incredible soul trailing after them over the desert of life.Yet this dre ad didn't keep them from carrying on with their life not held by the influence of realism, that â€Å"mad dream-snatching, taking, giving, moaning and biting the dust to make sure they could be covered in those horrendous graveyard urban communities past Long Island.† As their movements together reach a conclusion, Sal and Dean end up in the destitution stricken city of Mexico, where among the houses of ill-repute, barefooted elderly people ladies, and straightforward dinners, Sal sees that â€Å"[b]eggars dozed enveloped by

MPH503, Infertility and Public Health, Mod 3 Case Assignment Essay

MPH503, Infertility and Public Health, Mod 3 Case Assignment - Essay Example This paper will endeavor to respond to those inquiries according to the consequences of the Bragdon v Abbot case. As indicated by Bragdon v Abbot there is an option to replicate, like the option to relax. The case is stating that propagation is a significant life work simply like some other real capacity and an incapacity identified with generation is as significant as a handicap identified with asthma (Walker , 2010). Further, the Code of Federal Regulations as indicated by Walker (2001) states that any physiological issue, or condition, restorative distortion, or anatomical misfortune influencing at least one of the accompanying body frameworks: Neurological, musculoskeletal, uncommon sense organs, respiratory (counting discourse organs), cardiovascular, conceptive, stomach related, genital-urinary, hemi and lymphatic, skin, and endocrine. As is noted, regenerative is recorded. There is a great deal of difference right now with regards to whether fruitlessness is an inability, truth be told, it gives the idea that the entirety of the states incomparable courts can't appear to concur. Be that as it may, in this specific case, it was resolved to be a handicap and except if another case tags along and decides the aftereffects of this one to be wrong, it will be considered by insurance agencies and bosses to be so. Surely insurance agencies must react by guaranteeing that protection spread barrenness treatment. This author doesn't accept this will keep going long. There will be another incomparable legal dispute to go along. It isn't that this essayist differs yet unquestionably at the expense of such medications insurance agencies will either need to raise cost or discover a route not to cover the treatment. It is believed that surely most states will go for the endeavor to get insurance agencies to pay for barrenness treatment, with the special case, perhaps of self-protected cases. Here and there, commanding protection to pay for barrenness treatment

Social Anxiety Disorder in Children

Social Anxiety Disorder in Children Social Anxiety Disorder Print Social Anxiety Disorder in Children How to Recognize and Treat SAD in Kids By Arlin Cuncic Arlin Cuncic, MA, is the author of Therapy in Focus: What to Expect from CBT for Social Anxiety Disorder and 7 Weeks to Reduce Anxiety. Learn about our editorial policy Arlin Cuncic Medically reviewed by Medically reviewed by Steven Gans, MD on August 05, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on August 12, 2019 Social Anxiety Disorder Overview Symptoms & Diagnosis Causes Treatment Living With In Children In This Article Table of Contents Expand Types Symptoms Causes Diagnosis Treatment Tips for Parents View All Children and teenagers with social anxiety disorder (SAD) may live with symptoms into adulthood without ever being diagnosed. Although SAD is the third most common mental health disorder,?? many parents and teachers are not familiar with the signs and symptoms in children and teenagers. Social anxiety disorder involves an intense fear or phobia of social and performance situations. Although most teenagers go through periods of normal anxiety related to the changes that go along with adolescence, those with SAD experience fear that is out of proportion to the situations that they face. For some teenagers, social anxiety becomes chronic, affecting school performance, extracurricular activities, and the ability to make friends. Types Children and teenagers can be diagnosed with a more generalized form of social anxiety disorder or with the performance-only specifier (only performance situations cause anxiety).?? General vs. Performance-Only SAD Symptoms Symptoms in children can vary by age. As a parent or loved one, know that not all of these behaviors necessarily reflect SAD, but if you consistently recognize them and have cause for concern, consider seeking further evaluation with a psychotherapist. Pre-School Children Fear of new thingsIrritability, crying, or whiningFreezing or clingingRefusing to speak?? School-Aged Children Fear of reading aloud or answering questions in classFear of talking to other kidsFear of being in front of the classFear of speaking to adultsFear of musical or athletic performance activitiesFear of ordering food in a restaurantFear of attending birthday partiesFear of having friends visitWorry about being judged by othersRefusal to participate in activities or school?? In addition, children with SAD are more likely than adults to experience physical symptoms like headaches, stomach aches, and nausea.?? Teens Temperament Look for a teenager who... is quietkeeps to him/herselfbecomes more withdrawn if encouraged to talkis hesitantis passiveis overly concerned about negative evaluationfears being embarrassed or humiliatedcrosses his/her armskeeps his/her head downdisplays few facial expressionshas nervous habits such as hair twirling or fidgeting?? School Behavior potentially does poorly in schooldoesnt raise his/her hand in classavoids classmates outside classfears performing in front of others/public speaking fears speaking up in classis uncomfortable in the spotlightsits alone in the library or cafeteriais afraid to ask the teacher for helpis afraid to walk into class latemay refuse to go to school or drop out?? Behavior With Peers is uncomfortable in group settingshas few friendsis afraid to start or participate in conversationsis afraid to ask others to get togetheris afraid to call othersavoids eye contactspeaks softly or mumblesappears to always be on the fringesreveals little about him/herself when talking to others?? Teenagers with social anxiety disorder are at a disadvantage in all areas of life. They may perform poorly at school and may have trouble attending classes. Students with the disorder are also less likely to make friends and participate in extracurricular activities.?? Those with severe SAD may drop out of school or refuse to leave home. In addition, untreated social anxiety disorder in adolescence may lead to increased risk of other mental health problems later in life such as depression, eating disorders, substance abuse, and even suicidal ideation. Causes Just as with adults, social anxiety disorder in children and teenagers may be caused by genetic factors, environmental factors, societal factors, and brain/biological factors. Many parents may blame themselves, but know that its usually a combination of things that cause the disorder. The most important thing you can do know is support the child and help them find help.?? Understanding the Causes of Social Anxiety Disorder Diagnosis Diagnosis of social anxiety disorder in children and teenagers involves an evaluation of symptoms in several contexts. This evaluation will often include the perspective of parents and teachers and may involve the use of school records. Often, children and teenagers with SAD will go undetected because parents and teachers will believe that the child or adolescent is just shy. However, early detection and intervention are crucial in the prevention of long-term impairment. Potential underlying medical conditions are explored and other explanations for the behavior such as bullying are also considered. If the student is at risk of self-harm or suicide, these issues are addressed immediately. The same diagnostic criteria used to diagnose adults also apply to children and teenagers. However, there are some additional caveats. Children and teenagers may not recognize that their fear is unreasonable and their anxiety must be present when interacting with their peers, not just adults.?? How SAD Is Diagnosed Treatment Treatment of SAD in children and teenagers is aimed at helping to alleviate anxiety and allow the student to cope with school and day-to-day functioning. Effective treatments may include the following: cognitive-behavioral therapy (CBT)family therapymedication such as selective serotonin reuptake inhibitors (SSRIs), for example: Paxil, Zoloft, Prozac,  and Xanax?? In addition to standard treatments, there are a number of coping strategies that can be employed by teachers, parents,  and students to manage social anxiety both in and out of school. Schools can play an important role in this process, as it is the place where social anxiety disorder can often have the most negative effect on a teens functioning. School-based interventions led by psychologists, social skills training, and academic skills training are all helpful ways that schools can intervene in cases of SAD.?? As a parent, read about the disorder and increase your awareness of what your teen is experiencing. Be in touch with your school to coordinate efforts with teachers, school counselors, and other personnel. Together, you can work toward improving the situation for a child or teen with SAD. Try One of the 9 Best Online Therapy Programs Tips for Parents As a parent of a socially anxious child, it can be hard to know how best to offer your support. Its important to manage your childs social anxiety in a constructive way. Give your child or teen chances to expose him or herself to feared situations. Dont speak for your child or teen and offer praise when a feared situation is faced. Choose realistic goals for your child or teen such as joining a club or making a new friend. Then, outline steps that can be taken to achieve this goal. Also, encourage activities that help your child or teen to relax such as arts and crafts, music, yoga, and writing. Be a good listener and let your child or teen know that what he or she is experiencing can be overcome. Remind your child or teen of past successes and build his or her confidence. Finally, seek help for your child or teen if anxiety becomes severe. Some problems are too big for you to handle on your own and require intervention such as medication or professional therapy.?? How to Parent Teens With Social Anxiety A Word From Verywell If you have a child or teen who you believe is living with social anxiety, it is important to make an appointment for a diagnosis and potential treatment. The longer this disorder goes undiagnosed, the more impairment your child will experience. By the same token, if you are a teen living with social anxiety, reach out to a parent, teacher, or guidance counselor about the symptoms you are experiencing so that you can receive help.

The Drowned World, Comedy, And Elegy - 1704 Words

Climate change and drastic effects go hand in hand when it comes to evaluating aspects of the Anthropocene. Literary forms such as tragedy, comedy, and elegy play an influential role in the discussion of these subjects, shaping the way they are interpreted and comprehended. In J.G. Ballard’s The Drowned World, the use of these literary forms frame the ideas of how climate change affects a future Earth and what that means for humanity. Furthermore, this work manifests different emerging trends of the Anthropocene such as terraforming, biotechnological de-extinction, and cosmopolitanism to portray an altered world. Tragedy exemplifies itself in many different forms throughout Ballard’s novel. This literary form is especially conveyed through the tragic role of Kerans and the undeserved death of Bodkins. The question of whether Kerans takes the form of a tragic hero is a duality presented by the actions he has performed. His heroic tendencies reveal themselves during his a ttempt to refill the lagoon after it was drained by Strangman; however, his reasons for doing so were selfish, and he fled the scene immediately after the act was completed. While the act itself displayed Keran’s noble intentions of wanting to return the lagoon to its natural pristine state of primal times, his fleeing afterwards illustrates his true motives of heading South leaving the others to deal with the impact of his actions. Likewise, Bodkin attempted to refill the lagoon at an earlier place in the

Problems Caused By Overpopulation Is The Rise Of A Place...

Problems Caused by Overpopulation in Cities Overpopulation is ‘The condition of a place populated with excessively large numbers’. It is considered a problem in many senses, since it causes a number of issues for various different reasons. One major issue caused by overpopulation is the rise of unemployment. This is when people actively seeking employment or just people that are able to work remain unemployed. Overpopulation causes this because the amount of jobs available would be the same as before the city became overpopulated, meaning that there wouldn’t be enough jobs for the amount of people needing one. With more unemployed people come many obstacles and problems, not only for the people this affects, but for the whole economy and†¦show more content†¦This would cause many companies to have lost business. Furthermore, this could even result in more unemployment, because the companies may be forced to make cutbacks of their own within their staff or branches (if it was a shop). From all this evidence, we can see that unemployment is a major issue, and affects many people. A large amount of unemployed people are in that condition due to overpopulation, proving that overpopulation is the cause of a significant problem. A second problem caused by overpopulation is the degradation of the environment. With oil, water and natural gases being overused, it starts having severe effects on the environment. There are many negative consequences that we may have to face related to this, the cause of them being overpopulation. There are three main types of environmental degradation. The first type is air. Air pollution is one of the bigger issues within this category. Not only does it damage the air, it is also a hazard to human and animal health. Particles from the pollution can easily lodge themselves into lungs, and cause many problems in the body. Another type of environmental degradation of air is the depletion of the ozone layer. If the ozone layer is damaged, lots of ultra-violet rays from the sun will be able to reach the Earth’s surface. Excessive amounts of ultra-violet radiation could cause numerous problems for human health including skin and eyesightShow MoreRelatedCats: Domestic Cat11027 Words   |  45 Pagesanother cat in a fight, even when it has a grip on them. This is also an advantage for veterinary purposes, as it simplifies injections [11]. In fact, the life of cats with kidney failure can sometimes be extended for years by the regular injection of large volumes of fluid subcutaneously, which serves as an alternative to dialysis.[12][13]. The particular loose skin at the back of the neck is known as the scruff, and is the area by which a mother cat grips her kittens to carry them. As a result, cats

Bureau of Prisons Regulatory Agency - 1295 Words

Bureau of Prisons Regulatory Agency Health Care is not just of concern to the private sector. Health Care reaches into the prison system as well. Federal and state laws have been created to ensure that the prison system provides health care through the medical facilities available. The Federal Bureau of Prisons (BOP) is the government agency that regulates the health care that is given to federal inmates in the United States. The BOP licenses’, certifies, accredits, and runs the background checks necessary to obtain employment. Agency’s role Created on May 14, 1930 by President Herbert Hoover the Federal Bureau of Prisons is a subdivision of the United States Justice Department. The BOP is responsible for the administration of†¦show more content†¦The facility is in Terre Haute, Indiana. The last person executed at the Terre Haute facility was Timothy McVey who bombed the Oklahoma City Alfred P. Murrah Federal Building killing 168 people. He was executed June 11, 2001. Regulatory authority The Federal Bureau of Prisons must adhere to regulations when providing health care to the inmate population. Regulations and guidelines may vary from facility to facility, but the BOP has the authority to intervene regardless the situation. The BOP is responsible for maintaining the regulations that are used so that inmates are not abused or under cared for. Health care services are regulated by the BOP and adherence to the regulations established must be followed by the individual facilities. The Bureau of Prisons carefully lists the inmate’s health care rights and the inmate’s responsibilities in order have access those rights. In the Federal Correction Institution at Terminal Island, California the Inmate Information Handbook lists out the specific rights to health care access each inmate has and then the handbook lists the inmate’s responsibility to be able to access the health care. An example is the inmate has the right to access a ll services on Terminal Island including medical, dental, and all support services but theShow MoreRelatedThe Federal Bureau Of Prisons1401 Words   |  6 Pagesbut when looking at it from the point of a person who is in prison, it takes on a whole new view. Those who are in prison have federal and state laws that say that the prisons must provide them with medical facilities for their healthcare needs. 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The Labour market information portal states â€Å"The Public AdministrationRead MoreCrime And Corruption Within The Global Banking Systems1654 Words   |  7 Pagescorporations.† -Andrew Jackson Recent Fraud by Bankers: In more recent cases, fraudulent acts committed by bank employees can account for millions stolen from the bank’s clients. This could include acts of embezzlement and securities fraud. The Federal Bureau of Investigation (FBI) reported one such case late last year where an investment adviser at a global financial institution based in New Your City, by the name of Michael Oppenheim, pled guilty to embezzlement and securities fraud. He used his positionRead MoreShould Marijuana Be Legalized?1668 Words   |  7 Pagesrelated incarcerations would be greatly reduced. In the United States the prison population is six to ten times higher than in most European nations (United States Bureau). When it comes to the federal expenditures it gets a little trickier, but according to the United States census, the federal government, without worries of marijuana related crimes in the United States will save approximately $2.6 billion (United States Bureau). Although, by decriminalizing ma rijuana, the government would save a lotRead MoreHealthcare Fraud1818 Words   |  8 Pagesgovernment programs to inform the public that they can be targeted, the dollar amount for these cases for fraud can be reduced. An informed public and a properly funded FBI will go a long ways in the overall crackdown of health care fraud. The Federal Bureau of Investigation is spending large amounts of its budget to crack down on health care fraud. Special units have been formed to help the FBI Crimes Section find these criminals and take them to court to seek proper punishment. Crimes are being committed

Public Relation Profession

Question: Discuss about the Public Relation Profession. Answer: Introduction: Definition of Public Relation (PR) Profession Public Relation (PR) is the process of maintaining healthy and active relationship between a recognised individual or any organisation with public (audience). Public relations mainly deal with the public views about the organisation and that its main aim is to create and maintain a positive image (Osborne, Radnor and Nasi, 2013, pp.135). This relationship needs to be maintained in accordance with the requirement and expectation of public, employee, stakeholder, and customer. PR specialists must have good communication skill for publicity and brand management, such that organisational objectives can be achieved in terms of gaining market competitiveness as well as attractiveness (Al Ariss and Crowley-Henry, 2013, pp.78). Background Information The scope of present discussion is focused on the optimal public relation practices that are requisite for organisational success. Furthermore, these studies were correlated with the visionary practice and actions of the celebrity couple Roxy Jacenko and Oliver Curtis. Roxy Jacenko, from Australia, is an author, socialite, and owner of a PR agency. Her husband, Oliver Curtis works as an insider trade professional in a financial institute. Currently, he is in Parklea Prison due to certain issues (not discussed in this report). Roxy is one of the well-known business women in Australia and is called as the PR Queen Roxy Jacenko in Sydney, by virtue of her professional success (Financial Review, 2016). As a public figure, she is capable of collecting attention for her clients as well as for herself. Roxy is the owner of the very well-known PR agency in Sydney known as Sweaty Betty PR. Roxy was an average student in her school day, but she dreamt of being an entrepreneur in her future (Ro xy Jacenko - Sweaty Betty PR). At the age of 14, she started working for a part time job at McDonalds. This job helped her to gain experience and develop strategic vision, which in turn helped her to operate her responsibility at the company in a systematic way. In the later stage of life, Roxy worked as a receptionist for Mark Keighery. Even this job also helped her to gain experience and motivate her to become an entrepreneur (Public Relations and Communications, 2016). Best Public Relation (PR) Practices As mentioned in the above section, PR is the process to enhance the relationship and information flow between the organisations with the concerned audience, through effective practices. Optimal PR practices to be used for better and efficient communication are as follows: Clear articulation of prospects in front of media: It is important to convey clear, accurate and concise information before the media. It is necessary to drag the attention of the reporter toward ones story using 5 Ws and H such as which include Why, When, Where, What, When and How (Thunnissen, Boselie and Fruytier, 2013, pp.326). Accurate identification of media to outreach the information: It is necessary to identify the correct and proper media source to outreach the information to the public. Conveying accurate information to the right media is required to reach the information to the audience (Scherer, Palazzo and Seidl, 2013, pp.259). Fragmenting the aimed audiences: Various types of audiences must be marked and divided into categories such as customers, business partners, and suppliers. This will be helpful in supplementing accurate information to appropriate segment (Al Ariss, A. and Crowley-Henry, M., 2013, pp.78). Connecting with various tools: Nowadays social media is the most useful source to convey the information. Hence, for the purpose of maintaining public relationship connecting with media and also directly to public the various social platforms available are twitter, facebook, blogs and LinkedIn. Additionally, radio, television, and newspaper also serve as an excellent source for promotion (Caganova, 2015, pp.51). Listing of media: There should be a list of media so that there would not be any confusion regarding the interaction with the media. It is always better to interact with the media personally to deliver the story (Scherer, Palazzo and Seidl, 2013, pp.259). Updating the profile: It is paramount for any well-known personality or for reputed business, to prepare a well-organised profile for the public to look into. Along with that, it is necessary to update the profile regularly, so that that public will get correct and latest news (Cornelissen, 2014). Maintaining relationship: Creating and maintaining a relationship with the media is one of the best PR practices. Building and maintaining relationship requires both time and Hence it should be done with a lot of patience. Reporters need to be treated as a friend, and this helps to create bonding (Cornelissen, 2014). Honesty: Honesty is the foremost quality required in the PR practices. Accurate and genuine data needs to be provided to the media and to the public. Determination of information regarding public: Determining the public views and opinions relating to the organisation through various sources. Analysing results: PR professionals should evaluate different results from campaign, events, interviews and advertisements. They conduct campaigns to influence and change the perception of, mainly targeted publics (Al Ariss, A. and Crowley-Henry, M., 2013, pp.78). Roxys Role at a Publicist Roxy first worked as public relations for Diesel Company and later on at the age of 24, she decided to open her own PR agency named Sweaty Betty PR. With time the PR agency grew up and till now it has been reported that the PR firm has an income of around $10 million turnovers per year (Financial Review, 2016). For being a successful PR, she replied very quickly to media emails. She wanted that media should follow her not because of her best products, rather because of her talent and efficiency. Earlier she made mistakes by representing around 150 brands through her PR agency, which proved to be a blunder for her career. Later she revised her mistake and reduced the number to around 70 brands which include Oliver Peoples, Harris Scarfes, and celebrities like Maude Garrett (McMahon, N. 2016). According to her, she wanted to represent few numbers of brands and all should have different stories and according to that, she can send that number of media releases. There was a point in time when she decided to sell Sweaty Betty PR. Significant turnover has once become a topic of concern for her business. Now she employs only 18 people in her team. She is quite obsessive and irrational in nature, which people may like or dislike as a team leader. As a person, she describes herself to be harsh from outside but soft from inside. She is quite active in social media and an active user of Instagram (Public Relations and Communications, 2016). Comparison of PR Practices by Roxy with the Optimal Training Approach In contrast to the PR practices used above, Roxys PR practices are significant that makes her success achievement possible. To become an independent entrepreneur, both experience as well as capital is equally necessary. To set up a PR agency, Roxy had gathered experiences from her past jobs that are by working for a part time job at McDonalds and working as PR for Diesel Company. She knows very well the importance of media for her agency and hence treats them very nicely (McMahon, N. 2016). Being a publicist and a PR consultant, Roxy is always in contact with the media and has given many interviews with media. She has done a few television reality shows which helped her to gain popularity among public. Being a good PR, she is always interested in her audience and tries to attract and gain the attention of public (Public Relations and Communications, 2016). One of the outstanding prospects of PR practice is to be active in social media, which is precisely followed by Roxy (Osborne, Radnor and Nasi, 2013, pp.135). She immediately responds to media and public through email, Facebook, Twitter, Blog and is an active user of Instagram (McMahon, N. 2016). But sometimes being the leader she is obsessive and irrational in nature which might create tension between her and her staffs, but in spite of this, she is soft from inside. Overall, her active engagement in information management and communication with media is the key to her success as a publicist (Financial Review, 2016). References: Al Ariss, A. and Crowley-Henry, M., 2013. Self-initiated expatriation and migration in the management literature: Present theorizations and future research directions. Career Development International, 18(1), pp.78-96. Caganova, D., Cambal, M. and Weidlichova Luptakova, S., 2015. Intercultural managementtrend of contemporary globalized world. Elektronika ir Elektrotechnika, 102(6), pp.51-54. Cornelissen, J., 2014. Corporate communication: A guide to theory and practice. Sage. Financial Review. Roxy Jacenko: 'It was like I was on trial', 2016. Retrieved from https://www.afr.com/news/roxy-jacenko-it-was-like-i-was-on-trial-20160821-gqxltt Dated 23 Aug 2016. Osborne, S.P., Radnor, Z. and Nasi, G., 2013. A new theory for public service management? Toward a (public) service-dominant approach. The American Review of Public Administration, 43(2), pp.135-158. McMahon, N. 2016. 60 Minutes hits new low with Roxy Jacenko interview. Retrieved from https://www.smh.com.au/entertainment/tv-and-radio/60-minutes-hits-new-low-with-roxy-jacenko-interview-20160821-gqxtga.html Dated 23 Aug 2016. Public Relations and Communications - Roxy Jacenko Retrieved from https://au.linkedin.com/in/roxy-jacenko-1780336 Dated 23 Aug 2016. Roxy Jacenko - Sweaty Betty PR. Retrieved from www.sweatybettypr.com/roxy-jacenko/ Dated 23 Aug 2016. Scherer, A.G., Palazzo, G. and Seidl, D., 2013. Managing legitimacy in complex and heterogeneous environments: Sustainable development in a globalized world. Journal of Management Studies, 50(2), pp.259-284. Thunnissen, M., Boselie, P. and Fruytier, B., 2013. Talent management and the relevance of context: Towards a pluralistic approach. Human Resource Management Review, 23(4), pp.326-336.